Is your Google Ads budget working as hard as it should?

Most businesses running Google Ads are wasting a significant portion of their budget. Not because they're doing anything obviously wrong — but because the small structural issues that build up over time are invisible unless you know where to look.

The cost of doing nothing

In a recent account we took over, we found the previous agency had been bidding on the client's own brand name — paying around £5 per click for traffic they were already getting for free. Most accounts have several issues like this.

Who this is for

This audit is most useful if you're spending at least £1,000 per month on Google Ads. If you're not sure whether it applies to you, get in touch anyway — we'll tell you honestly if we can help.